Free E-Book

Why Does Curiosity Matter?

Curiosity is more than a creative quirk. It triggers dopamine, sharpens focus, improves memory, and literally changes your brain chemistry.1 It’s not just a nice-to-have - it’s a cognitive upgrade. Curious people adapt faster, make better decisions and don’t cling to the first idea they have.2

It also makes you happier. Really. Studies show curiosity increases pleasure, purpose and engagement in life. Even relationships improve - curious people ask better questions, listen more and assume less.3

I truly believe in a world full of productivity hacks and mindfulness guides, curiosity deserves the same reverence.

Rather than moan about it, I’ve made a free ebook…

The E-Book

The e-book is a toolkit.
20 tips to stay curious in a world that keeps trying to dull your brain.

Each tip is:
✔️ Practical
✔️ Science-backed
✔️ Bite-sized
✔️ Slightly stupid, to help them stick.

It’s designed to be scannable and fun to read.

Download

The e-book is 100% free.
A download link is sent instantly when you subscribe to my newsletter The Answrs

SUBSCRIBE TO DOWNLOAD:

In marketing, this strategy is called a ‘lead magnet’. i.e. when you offer something free but of value, in return for a sign-up. It’s not a trick. I’ve spent a decent whack of time making the e-book and I stand by everything in it. Instead of charging a small fee, I’m using it to grow my newsletter without resorting to Facebook ads. You can, of course, unsubscribe the moment you get the download link. No hard feelings.

About The Answrs

The Answrs is a weekly newsletter in which I investigate unhinged curiosities, such as:

1

Gruber, M., Gelman, B. D., & Ranganath, C. (2014). States of curiosity. Neuron, 84(2), 486–496.

2

2. Gino, F. (2018). The Business Case for Curiosity. Harvard Business Review

3

Kashdan, T. B., & Roberts, J. E. (2004). Trait and state curiosity in the genesis of intimacy. Journal of Social and Clinical Psychology, 23(6), 792–816.